Okapi Digital
Corporate Identity Design Frankfurt — Okapi Digital Branding Agentur
Brand & Identity · Frankfurt

Brands that
last.

Strategy before aesthetics. We develop corporate identities that differentiate, build trust and still hold up five years from now.

Award-winningD&AD Award+ 3 int. awards

A weak brand makes
everything else more expensive.

When potential clients don't immediately understand your brand, they move on. When they don't trust it, they don't buy. We build brands that communicate what makes your business special — in fractions of a second.

Since 2017 we've developed corporate identities for businesses in Frankfurt and across Germany. Strategically grounded. Technically precise. Always aligned with your business goals.

8+

Years branding experience

Based in Frankfurt since 2017

4

Int. design awards

D&AD & more

100%

Strategy-first

Design follows strategy

Brand IdentityCorporate DesignMarkenstrategieLogo DesignBrand SystemVisual IdentityFrankfurtPositionierungDifferenzierungPremium BrandingBrand IdentityCorporate DesignMarkenstrategieLogo DesignBrand SystemVisual IdentityFrankfurtPositionierungDifferenzierungPremium Branding
Services in detail

We help brands show up with clarity, strength and design that actually works.

Logo & brand mark — Branding Agentur Frankfurt
01

Logo & brand mark

Your logo is the first impression — and the most important one. We develop brand marks that are instantly recognizable, work in every medium and still feel current in ten years.

Primary logoIcon variantWordmarkBlack & white versionSource files (AI, SVG, PNG)
Corporate identity — Branding Agentur Frankfurt
02

Corporate identity

A brand mark alone doesn't make a brand. We build the complete identity system — colors, typography, imagery, tone of voice — and deliver a rulebook your team can apply confidently.

Color paletteTypography systemVisual languageBrand guidelinesStationery
Brand strategy & positioning — Branding Agentur Frankfurt
03

Brand strategy & positioning

Design without strategy is decoration. Before we draw a single line, we understand your market, your audience and your competitors — and define how your brand stands apart.

Competitive analysisAudience profilePositioningMessaging frameworkNaming
Brand relaunch & refresh — Branding Agentur Frankfurt
04

Brand relaunch & refresh

Your existing brand no longer feels current? We modernize your presence without compromising the brand equity you've built — step by step or as a complete restart.

Logo refreshColor system updateBrand continuityRollout planningRebranding
Markenentwicklung Frankfurt

Identity is not
a matter
of taste.

Brand is positioning. Differentiation. Relevance. We don't work on gut feeling — we use proven methodology that produces results.

Our process

From brief to finished brand.

01

Discovery

We analyze your business, your market and your audience. Not as a ritual — as the foundation for every decision that follows.

02

Strategy

Positioning, tone of voice, differentiation. We define what your brand says before we design how it looks.

03

Design

Logo, color system, typography, visual language. Every element serves a purpose — and together they tell a coherent story.

04

Handoff

Brand guidelines, file formats, instructions. A system your team can apply independently — consistently and at scale.

Scope of work

What you receive.

No standalone logo without context. No design without strategy. We deliver a complete system — everything you need to use your brand consistently and professionally.

Logo system (primary, secondary, icon variant)
Color palette with hex, RGB and CMYK values
Typography system (typefaces, hierarchy, usage)
Visual language & art direction
Complete brand guidelines (PDF + digital)
All source files (AI, EPS, SVG, PNG, PDF)
Letterhead, business card, email signature
Social media templates
Specialization

Branding for
healthcare & medicine.

In no other industry does brand design carry more weight. Patients make trust decisions in fractions of a second — often before they've read a single word. We know how to design for that moment.

Medical practices, clinics, med-tech companies, labs — we understand the requirements of regulated industries and translate them into brand identities that radiate competence and build trust.

Medical practicesClinicsMed-TechLabsHealth appsPharmacies
Branding für Gesundheit und Medizin Frankfurt
Investment

Transparent pricing. No surprises.

Logo & Essentials

from € 2,900

Fixed fee — no hourly rate, no hidden costs

For founders and SMEs who need a professional, scalable logo and a solid visual foundation.

Logo system (primary, icon, wordmark)
Primary & secondary color palette
Typography recommendation
Source files (AI, SVG, PNG, PDF)
2 revision rounds
Full transfer of usage rights
Most popular

Corporate Identity

from € 6,900

Fixed fee — custom proposal after intro call

The complete brand system for businesses that want to show up consistently and professionally.

Everything in Logo & Essentials
Brand strategy & positioning
Complete brand guidelines (50+ pages)
Visual language & art direction
Stationery (letterhead, business card)
Social media templates
3 revision rounds

Brand System Pro

from € 14,900

For enterprise & rebranding — custom proposal

For businesses in growth or transformation phases with complex requirements and multiple stakeholders.

Everything in Corporate Identity
Competitive & market analysis
Naming & messaging framework
Animated logo variants
Digital brand portal
Brand launch support
Unlimited revisions until sign-off

All prices are fixed fees with no hourly rate. The exact proposal is developed after a free intro call. No hidden costs.

FAQ

Common questions.

Still have open questions? Book a free intro call — we'll answer everything in person.

A full brand identity project typically takes 3–5 weeks. The exact duration depends on scope, number of revision rounds, and how quickly you can provide feedback.

Our branding projects start from €1,490. The exact price depends on your specific needs. We'll create a tailored quote in an intro call.

Yes — healthcare and medicine is our primary focus. We understand how trust is built through design in regulated industries: thoughtful, professional, and compelling.

Both. We begin every brand project with a strategic phase: positioning, competitive analysis, audience profile. Design follows strategy — never the other way around.

Yes. We also offer logo refinements where we modernize your existing look without compromising brand recognition.

Background
OKAPI
Ready?

Start your
new brand identity.

In the free discovery call we find out whether we're a fit — and what your project needs. No commitment, no generic proposals.